Azulejo
Label Design
In-house Designer
Casa Santos Lima
Project
Label Redesign
Azulejo is purposely imperfect, irregular, unique and, therefore, full of soul.
The Azulejo’s Lisboa wine new visual identity is a redesign of its previous version, deeply inspired by its roots and significance in Portuguese cultural heritage. Renowned for their beauty, azulejos are an important part to Portuguese architecture, adorning buildings, churches, palaces, and train stations. Coming from Arabic culture and semantics, “al-zullaich” (meaning a small polished stone), has evolved from decorative art into a means of renewal and imaginative expression of various cultures.
This visual remastering transcends the imagination and unique art of tiles to the art of winemaking, demonstrating the experience and knowledge of winemakers in selecting and blending grape varieties for this wine.