ARARA

Brand Identity Design

A bold reinvention of a sustainable fashion identity.

ARARA marks the repositioning of a circular fashion brand through a strategy-first approach that bridges sustainability with bold design. The process began with a deep brand diagnosis and evolved into a full identity system built to express uniqueness, energy and cultural depth. Through naming, storytelling and design, ARARA became a visual statement — confident, characterful and instantly recognisable.
The identity blends expressive typography with symbolic iconography and raw chromatic contrast. It is modular and scalable across packaging, fashion tags, electric fleet, campaigns and editorial formats.
This rebranding establishes ARARA as a meaningful voice in sustainable fashion — one that dares to relive, rethink and redesign how style meets purpose.

A cohesive identity that redefines sustainable fashion — confident, character-driven and ready to challenge both the market and the mainstream.