Benebike

Branding | Visual identity

Benebike was created in 1944 with a great passion for cycling. As bikelovers, athletes and people who have in-depth knowledge about this sport, they offer the best bicycles’ brands. They prepare them for the ideal comfort whether for a competition or a simple ride with friends.

Because I also share a passion for cycling and mountain biking, I embraced this rebranding project with great enthusiasm. I was responsible for developing the logo and the entire visual identity of the store — from communication materials to shop window graphics and van decoration — ensuring a cohesive and holistic brand experience. The logo was designed to visually express the energy of cycling: the movement, the rhythm of pedalling, the people, the sport — and the spirit that comes alive with every ride.